I have finally found some time to make some changes to the blog. So lets get rid of those sitewide blogroll / links that seem to come with a lot of the ‘out of the box’ WP themes available.
Before -
<h3>Links</h3>
<ul class=”list”>
<?php get_links(-1, ‘<li>’, ‘</li>’, ‘ - ‘); ?>
</ul>
After -
< ?php
if ( is_home() )
{
?>
<h3>Links</h3>
<ul class=”list”>
<?php
get_links(-1,’<li>’, ‘</li>’, [...]

Wow, there seems to be a lot of talk about some rule changes for Adwords display urls that is kicking up a bit of a stir. The original article was from over at PPC Hero blog - Google updates adwords display url policy.
“As of April 1, Google will be making significant changes to their enforcement [...]

I am suprised by how often I still see how budget caps are used in PPC campaigns. Such a basic thing can make a real difference to performance and return.
Budget caps are there to prevent you from overspending as a safety precaution and are not a primary method that should be used to control spend. [...]