It’s been a couple of days since Googles keyword trademarking policy change and it’s interesting to see many advertisers have already been slapped out of the bidding. In a quality score world, its not as simple as bidding against any brand due to quality based minimum bids. Although you might be able to display against [...]

I just spotted Google is showing onebox results for queries relating to English football clubs. A simple club search query brings back their next fixture. Screenshot below -

Only seems to be Premiership clubs currently. Cool.
Update - Google have now added last game results alongside the next fixture. As below -

Ok so the 5th of May lift on Google keyword trademarking date is nearly here.
Are you prepared? Are your clients?
Are you going all out aggressively to bid against competitors trademarks?.
Are you going to start bidding against your own brand as protection?.
Perhaps a mixture?. Or are you going to wait and see what your competitors do?
Looks [...]