Google started testing Adwords comparison ads last year and subsequently rolled out credit card comparison adverts in the UK during February this year. Typically the adverts have been within the usual top sponsored ad positions in the usual Adwords format at the expense of an advertiser. But check out this test I spotted earlier today [...]

Over the past couple of weeks Google have been testing new background colours for their Adwords ads again. Google changed from their usual blue background to a yellow back in 2007 which is what we see predominantly today in the SERPs. Now it looks like testing time again, I am connecting to a DC with [...]

Since I complained about the geo problems in Googles UK SERPS last year, there have been improvements. Some of the generic phrases which I noted had non UK orientated sites (ie. sites that don’t even sell to the UK) in the results have improved significantly. However, there is still a geo problem in the Google [...]

I’ll keep this short and sweet. There has been a fair amount of movement for the search query ‘search engine optimisation‘ in the Google UK SERPs recently. I’ll let you perform your own analysis and work out what’s going on if you haven’t already. But what can we learn from the state of the results? [...]

When I first started out in search, it was predominantly working on pay per click campaigns before I gradually started working more and more in SEO before eventually focusing nearly all my time in this area.  Hence, the name of this blog and why some of you who may remember my posts from 4+ years [...]

I’ve been away a while again, so to quickly answer a few of the usual questions – No I am not dead, no the site is not for sale and yes I am still trying to write here, although only when I have time which is not a lot at the moment unfortunately. Anyway, I [...]

This is another subject I have been meaning to discuss that I haven’t seen debated a huge amount openly even though everyone in the industry is aware of it. Simply checking the UK agencies ranking for ‘SEO’ (as an example) it’s very easy to spot that some of them are using their own clients as [...]

It was back at the start of June that a number of SEOs spotted a change in the Google UK search results where by US sites seemed to be ranking unusually high for queries in Google UK. Geo filters have always been fairly strong in Google UK for generic phrases for obvious reasons and many, [...]

So Microsofts new search engine brand Bing is live in the UK. I think some negative matching might be required for Bingo PPC advertisers. :-)

This is something I have been meaning to discuss for a longtime and is not something that I have really seen anyone talk about much. I noticed this quite sometime back when Google started crawling and indexing new blog pages within minutes and ranking this content very quickly in their search results. Crawling and indexing [...]