Google Adwords blog has announced a upcoming AdWords ‘landing page quality’ change. According to the post yesterday the change will only affect a small miniority of advertisers who provide a “low quality user experience on their landing pages“.

The basis of the change is inline with Googles quality score system which will mean those advertisers with poor landing pages will be further penalised with higher minimum bids. Advertisers who already have good quality landing pages should not really be effected.

The algorithmic changes will probably only effect those websites with high advert, low relevant content. These advertisers will either stop using Adwords or alternatively the change may motivate those to improve their landing pages.

Either way, Google aims to enhance the average web users experience.