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	<title>PPC Blog &#187; Matt Cutts</title>
	<atom:link href="http://www.ppcblog.co.uk/category/matt-cutts/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ppcblog.co.uk</link>
	<description>A cynical look at Pay Per Click (PPC)</description>
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		<title>Matt Cutts To Be Deleted From Wiki?</title>
		<link>http://www.ppcblog.co.uk/ppc/matt-cutts-deleted-from-wiki/</link>
		<comments>http://www.ppcblog.co.uk/ppc/matt-cutts-deleted-from-wiki/#comments</comments>
		<pubDate>Tue, 09 Jan 2007 18:40:40 +0000</pubDate>
		<dc:creator>PPCblogger</dc:creator>
				<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>

		<guid isPermaLink="false">http://www.ppcblog.co.uk/matt-cutts/matt-cutts-deleted-from-wiki/</guid>
		<description><![CDATA[Heh, it seems not even Matt Cutts can hold a Wiki these days as its up for deletion. Is the Wikipedia editor culture slowly changing to the kind of self dictatorial politic bias crap we might expect elsewhere..? Or were the entries just genuinely badly written? It seems strange they were put up for deletion [...]]]></description>
			<content:encoded><![CDATA[<p>Heh, it seems not even Matt Cutts can hold a <a title="Wikipedia on Matt Cutts" href="http://en.wikipedia.org/wiki/Wikipedia:Articles_for_deletion/Matt_Cutts">Wiki</a> these days as its up for deletion.</p>
<p>Is the Wikipedia editor culture slowly changing to the kind of self dictatorial politic bias crap we might expect elsewhere..? Or were the entries just genuinely badly written? It seems strange they were put up for deletion rather than simply noted for improvement.</p>
<p>Check out the <a title="OPen letter to Wiki" href="http://searchengineland.com/070108-170335.php">open letter to Wiki</a> by Danny Sullivan. It seems the general consensus so far is to keep the entry. What do you think? More chatter on <a title="Threadwatch" href="http://www.threadwatch.org/node/11203">Threadwatch</a>.</p>
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		<title>Google &#8216;Tips&#8217; Removed</title>
		<link>http://www.ppcblog.co.uk/google/google-tips-removed/</link>
		<comments>http://www.ppcblog.co.uk/google/google-tips-removed/#comments</comments>
		<pubDate>Thu, 04 Jan 2007 21:16:40 +0000</pubDate>
		<dc:creator>PPCblogger</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Matt Cutts]]></category>

		<guid isPermaLink="false">http://www.ppcblog.co.uk/google/google-tips-removed/</guid>
		<description><![CDATA[Techcrunch are the first to spot that the &#8216;Googles tips&#8217; have been removed from Googles search result pages. Whether this is permanent is hard to say, but due to a fair bit of criticism it might well be. I gave them a hard time a couple of weeks back which was picked up at the [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Google Tips removed" href="http://www.techcrunch.com/2007/01/04/google-tips-pulled/">Techcrunch</a> are the first to spot that the &#8216;Googles tips&#8217; have been removed from Googles search result pages. Whether this is permanent is hard to say, but due to a fair bit of <a title="Blake Ross Google Tips" href="http://www.blakeross.com/2006/12/25/google-tips/">criticism</a> it might well be.</p>
<p>I gave them a hard time a couple of weeks back which was picked up at the <a title="Google blop tips" href="http://www.seroundtable.com/archives/007054.html">SEroundtable</a> &amp; I followed this up with a <a title="blog tips" href="http://www.ppcblog.co.uk/google/google-hard-coding-blogger-tip-into-search-results/">few more thoughts</a>. Matt Cutts replied with a couple of amusing comments;</p>
<blockquote><p><em>&#8220;I don&#8217;t have any inside insight on this, but maybe someone saw that Yahoo was doing tips and getting *less* grief than if they&#8217;d bought ads. ;)  Barry, take your article and substitute the word &#8220;Yahoo&#8221; for &#8220;Google&#8221;. Now why didn&#8217;t you write that article? :) Because they&#8217;ve done it for years. :)&#8221;</em></p></blockquote>
<p>A few more thoughts from Matt can be seen at <a title="Matt Cutts on Google tips" href="http://www.mattcutts.com/blog/my-thoughts-on-recent-google-tips/">his blog</a>. I think Google do get a bit of a rough deal in comparison to the other search engines. Why? Simply because there is that much more expectation for Google to do no evil, so to speak. We expect it elsewhere, so its like a complement in many ways to Google.</p>
<p><em><strong>Update &#8211; </strong>Matt has confirmed the tip removal over at the <a title="Blake Ross on Google tips" href="http://www.blakeross.com/2007/01/03/google-removes-tips/">Blake Ross blog</a>;</em></p>
<blockquote><p><em> There’s a binary push going on that and the tips are removed in that binary push. It will take a few days before the binary makes it out to every data center. Blake, thanks for your feedback on this issue.</em></p></blockquote>
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		<title>Algo Updates &amp; Data Refreshes Explained</title>
		<link>http://www.ppcblog.co.uk/google/algo-updates-data-refreshes-explained/</link>
		<comments>http://www.ppcblog.co.uk/google/algo-updates-data-refreshes-explained/#comments</comments>
		<pubDate>Sun, 24 Dec 2006 10:43:05 +0000</pubDate>
		<dc:creator>PPCblogger</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.ppcblog.co.uk/google/algo-updates-data-refreshes-explained/</guid>
		<description><![CDATA[There&#8217;s been some talk about possible data refresh or algo update at Google as there has been a fair amount of ranking fluctuation over the past few days. Matt Cutts has answered the question by denying any algo update. However, he did explain the differences between an algorithm update, data refresh and index update - [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s been some talk about possible <a title="data refresh" href="http://www.seroundtable.com/archives/007052.html">data refresh or algo update at Google</a> as there has been a fair amount of ranking fluctuation over the past few days.</p>
<p>Matt Cutts has answered the question by <a title="algo update denied" href="http://www.mattcutts.com/blog/explaining-algorithm-updates-and-data-refreshes/">denying any algo update</a>. However, he did explain the differences between an algorithm update, data refresh and index update -</p>
<blockquote><p><em><strong> Algorithm update</strong>: Typically yields changes in the search results on the larger end of the spectrum. Algorithms can change at any time, but noticeable changes tend to be less frequent.</em></p></blockquote>
<blockquote><p><em><strong>Data refresh</strong>: When data is refreshed within an existing algorithm. Changes are typically toward the less-impactful end of the spectrum, and are often so small that people don’t even notice. One of the smallest types of data refreshes is an:</em></p></blockquote>
<blockquote><p><em><strong>Index update</strong>: When new indexing data is pushed out to data centers. From the summer of 2000 to the summer of 2003, index updates tended to happen about once a month. The resulting changes were called the Google Dance. The Google Dance occurred over the course of 6-8 days because each data center in turn had to be taken out of rotation and loaded with an entirely new web index, and that took time. In the summer of 2003 (the Google Dance called “Update Fritz”), Google switched to an index that was incrementally updated every day (or faster). Instead of a monolithic monthly event, the Google would refresh some of its index pretty much every day, which generated much smaller day-to-day changes that some people called everflux.  Over the years, Google’s indexing has been streamlined, to the point where most regular people don’t even notice the index updating. As a result, the terms “everflux,” “Google Dance,” and “index update” are hardly ever used anymore (or they’re used incorrectly :) ). Instead, most SEOs talk about algorithm updates or data updates/refreshes. Most data refreshes are index updates, although occasionally a data refresh will happen outside of the day-to-day index updates. For example, updated backlinks and PageRanks are made visible every 3-4 months</em>.</p></blockquote>
<p>This pretty much suggests any movement we are currently seeing is a data refresh of somekind.</p>
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		<item>
		<title>More Info On PageRank From Matt Cutts Himself</title>
		<link>http://www.ppcblog.co.uk/ppc/more-info-on-pagerank-from-matt-cutts-himself/</link>
		<comments>http://www.ppcblog.co.uk/ppc/more-info-on-pagerank-from-matt-cutts-himself/#comments</comments>
		<pubDate>Tue, 03 Oct 2006 19:07:07 +0000</pubDate>
		<dc:creator>PPCblogger</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.ppcblog.co.uk/ppc/more-info-on-pagerank-from-matt-cutts-himself/</guid>
		<description><![CDATA[Everyone has been rattling on about PageRank over the last couple of days due to the current PR update. Matt Cutts has therefore decided to answer a few questions about PageRank that seem to come up when the time arises. This is one of the first times I have heard Matt Cutts talk about PageRank, [...]]]></description>
			<content:encoded><![CDATA[<p><a title="PR update" href="http://www.ppcblog.co.uk/google/google-pagerank-update-has-started/">Everyone</a> has been rattling on about PageRank over the last couple of days due to the current PR update. Matt Cutts has therefore decided to answer a few questions about PageRank that seem to come up when the time arises. This is one of the first times I have heard Matt Cutts talk about PageRank, so it&#8217;s interesting to read <a title="PageRank Info" href="http://www.mattcutts.com/blog/more-info-on-pagerank/">his comments</a>.</p>
<p>There&#8217;s nothing overly new there, but we can assertain a few things post. Firstly Google continually updates PageRank which acts like a floating point number rather than just a set 1-10 score. However, Google will export PageRank values using this 1-10 scale to the Google toolbar, which is a lengthly process. By the time they are finally visible, they are already <em>outdated</em>.</p>
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		<title>Matt Cutts Interview Sheds Light On W3C Link Selling</title>
		<link>http://www.ppcblog.co.uk/google/matt-cutts-interview-sheds-light-on-w3c-link-selling/</link>
		<comments>http://www.ppcblog.co.uk/google/matt-cutts-interview-sheds-light-on-w3c-link-selling/#comments</comments>
		<pubDate>Mon, 02 Oct 2006 19:55:57 +0000</pubDate>
		<dc:creator>PPCblogger</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.ppcblog.co.uk/ppc/matt-cutts-interview-sheds-light-on-w3c-link-selling/</guid>
		<description><![CDATA[A while back the SEW Blog picked up on the W3C site selling links on a couple of pages with a PageRank of PR9 and a PR7 thrown in for free if you were to &#8216;donate&#8217; $1000. The main basis of the argument was whether there is a difference between &#8216;sponsorship&#8217; for a website and [...]]]></description>
			<content:encoded><![CDATA[<p>A while back the <a title="SEW Blog" href="http://blog.searchenginewatch.com/blog/060707-111419">SEW Blog</a> picked up on the W3C site selling links on a couple of pages with a PageRank of <a title="w3 pr9 page" href="http://www.w3.org/Consortium/sup">PR9</a> and a <a title="w3 pr7 page" href="http://www.w3.org/Consortium/sup?details=1">PR7</a> thrown in for free if you were to &#8216;donate&#8217; <em>$1000</em>. The main basis of the argument was whether there is a difference between &#8216;sponsorship&#8217; for a website and just selling links for good old link juice. How can you tell the difference between the two?</p>
<p>Well, John Battelle&#8217;s recent <a title="Matt Cutts" href="http://battellemedia.com/archives/002917.php">interview with Matt Cutts</a> sheds further light on the subject. Matt Cutts explains in the interview -</p>
<p><em>&#8220;The W3C decided to add a &#8220;INDEX, NOFOLLOW&#8221; meta tag to their sponsor page, which has the benefits that the sponsor page can show up in search engines and that users receive nice static links that they can click on, but search engines are not affected by the outlinks on that page.&#8221;</em></p>
<p>Generally the &#8216;nofollow&#8217; tag is used in conjunction with the link itself, rather than as a meta tag. In fact that meta tag predates the use of &#8216;no follow&#8217; as we see it today. <a title="SEW on the No follow meta tag" href="http://blog.searchenginewatch.com/blog/060927-074214">SEW</a> looks at how this tag seems to have changed.</p>
<p>Theres more discussion over at <a title="Threadwatch" href="http://www.threadwatch.org/node/9097">Threadwatch</a> too. I just wonder if the likes of <a title="SEO Book" href="http://www.seobook.co.uk">SEO Book</a> will be renewing their sponsorship next year?!</p>
<p><!--adsense--></p>
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		<title>Happy Eighth Birthday Google</title>
		<link>http://www.ppcblog.co.uk/google/happy-eighth-birthday-google/</link>
		<comments>http://www.ppcblog.co.uk/google/happy-eighth-birthday-google/#comments</comments>
		<pubDate>Wed, 27 Sep 2006 16:15:23 +0000</pubDate>
		<dc:creator>PPCblogger</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Matt Cutts]]></category>

		<guid isPermaLink="false">http://www.ppcblog.co.uk/google/happy-eighth-birthday-google/</guid>
		<description><![CDATA[You may have noticed the birthday cake on the Google homepage, thats because Google is 8 today. Is it just me, or does Google feel like its been around a lot longer? There&#8217;s been discussions over at SEW regarding Googles true birthday (perhaps the 7th!?), although I am not sure how much I really care. [...]]]></description>
			<content:encoded><![CDATA[<p>You may have noticed the birthday cake on the <a title="Happy Bday Google" href="http://www.google.co.uk/">Google homepage</a>, thats because <a title="Google 8 today" href="http://googleblog.blogspot.com/2006/09/how-long-is-8-years-in-internet-time.html">Google is 8 today</a>. Is it just me, or does Google feel like its been around a lot longer?</p>
<p>There&#8217;s been discussions over at <a title="SEW blog" href="http://blog.searchenginewatch.com/blog/060927-082306">SEW</a> regarding Googles true birthday (perhaps the 7th!?), although I am not sure how much I really care.</p>
<p><a title="Matt Cutts Birthday" href="http://www.mattcutts.com/blog/happy-eighth-birthday-google/">Matt Cutts</a> goes into more detail surrounding the true date and <a title="Google Blogoscoped" href="http://blog.outer-court.com/archive/2006-09-27-n57.html">Google Blogoscoped</a> looks at Googles official history.</p>
<p>Whatever the date, Happy Birthday Google.</p>
<p>Now give us a PR update. ;)</p>
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