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	<title>PPC Blog</title>
	<atom:link href="http://www.ppcblog.co.uk/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ppcblog.co.uk</link>
	<description>A cynical look at Pay Per Click (PPC)</description>
	<pubDate>Wed, 07 May 2008 21:58:42 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>2 Days Later</title>
		<link>http://www.ppcblog.co.uk/google-adwords/2-days-later/</link>
		<comments>http://www.ppcblog.co.uk/google-adwords/2-days-later/#comments</comments>
		<pubDate>Wed, 07 May 2008 21:27:41 +0000</pubDate>
		<dc:creator>PPCblogger</dc:creator>
		
		<category><![CDATA[Google Adwords]]></category>

		<guid isPermaLink="false">http://www.ppcblog.co.uk/?p=215</guid>
		<description><![CDATA[
It&#8217;s been a couple of days since Googles keyword trademarking policy change and it&#8217;s interesting to see many advertisers have already been slapped out of the bidding. In a quality score world, its not as simple as bidding against any brand due to quality based minimum bids. Although you might be able to display against [...]]]></description>
		<wfw:commentRss>http://www.ppcblog.co.uk/google-adwords/2-days-later/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google Adds OneBox Results For Premiership Football</title>
		<link>http://www.ppcblog.co.uk/google/google-adds-onebox-results-for-premiership-football/</link>
		<comments>http://www.ppcblog.co.uk/google/google-adds-onebox-results-for-premiership-football/#comments</comments>
		<pubDate>Fri, 02 May 2008 16:03:15 +0000</pubDate>
		<dc:creator>PPCblogger</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.ppcblog.co.uk/?p=213</guid>
		<description><![CDATA[I just spotted Google is showing onebox results for queries relating to English football clubs. A simple club search query brings back their next fixture. Screenshot below -

Only seems to be Premiership clubs currently. Cool.
Update - Google have now added last game results alongside the next fixture. As below -

]]></description>
		<wfw:commentRss>http://www.ppcblog.co.uk/google/google-adds-onebox-results-for-premiership-football/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google Keyword Trademark Policy Change - Are You Prepared?</title>
		<link>http://www.ppcblog.co.uk/google-adwords/google-keyword-trademark-policy-change-are-you-prepared/</link>
		<comments>http://www.ppcblog.co.uk/google-adwords/google-keyword-trademark-policy-change-are-you-prepared/#comments</comments>
		<pubDate>Fri, 02 May 2008 11:26:01 +0000</pubDate>
		<dc:creator>PPCblogger</dc:creator>
		
		<category><![CDATA[Google Adwords]]></category>

		<guid isPermaLink="false">http://www.ppcblog.co.uk/?p=212</guid>
		<description><![CDATA[Ok so the 5th of May lift on Google keyword trademarking date is nearly here.
Are you prepared? Are your clients?
Are you going all out aggressively to bid against competitors trademarks?.
Are you going to start bidding against your own brand as protection?.
Perhaps a mixture?. Or are you going to wait and see what your competitors do?
Looks [...]]]></description>
		<wfw:commentRss>http://www.ppcblog.co.uk/google-adwords/google-keyword-trademark-policy-change-are-you-prepared/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Amnesty International Promoting Viagra Too</title>
		<link>http://www.ppcblog.co.uk/seo/amnesty-international-promoting-viagra-too/</link>
		<comments>http://www.ppcblog.co.uk/seo/amnesty-international-promoting-viagra-too/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 12:56:33 +0000</pubDate>
		<dc:creator>PPCblogger</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.ppcblog.co.uk/?p=210</guid>
		<description><![CDATA[After Yahoos blog was hacked I spotted today that Amnesty seem to have a similar problem.
Monitoring the SERPs for &#8216;buy viagra&#8216; (ahem) I noticed an Amnesty blog post appearing in 8th. If you click on the link you get redirected via some onpage script to a pharmacy site&#8230;

The cached text of the page shows the [...]]]></description>
		<wfw:commentRss>http://www.ppcblog.co.uk/seo/amnesty-international-promoting-viagra-too/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google Changing Trademark Policy In The UK</title>
		<link>http://www.ppcblog.co.uk/google-adwords/google-changing-trademark-policy-in-the-uk/</link>
		<comments>http://www.ppcblog.co.uk/google-adwords/google-changing-trademark-policy-in-the-uk/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 10:23:07 +0000</pubDate>
		<dc:creator>PPCblogger</dc:creator>
		
		<category><![CDATA[Google Adwords]]></category>

		<guid isPermaLink="false">http://www.ppcblog.co.uk/?p=209</guid>
		<description><![CDATA[Good news for naughty affiliates. Nightmare for real brands.
Google are moving inline with their policies in the US/Canada.
We&#8217;re writing to inform you that we&#8217;re changing our trademark complaint procedure in the UK and Ireland. This change may affect how we handle the trademark complaint you currently have on file with Google.
If you&#8217;ve submitted a complaint [...]]]></description>
		<wfw:commentRss>http://www.ppcblog.co.uk/google-adwords/google-changing-trademark-policy-in-the-uk/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Yahoo Promoting Viagra</title>
		<link>http://www.ppcblog.co.uk/yahoo/yahoo-promoting-viagra/</link>
		<comments>http://www.ppcblog.co.uk/yahoo/yahoo-promoting-viagra/#comments</comments>
		<pubDate>Fri, 28 Mar 2008 11:34:53 +0000</pubDate>
		<dc:creator>PPCblogger</dc:creator>
		
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.ppcblog.co.uk/yahoo/yahoo-promoting-viagra/</guid>
		<description><![CDATA[Quite an amusing spot by Jeremy over at PPC Discussions. Looks like the YSMBlog (&#8221;nofollow&#8221; for you I don&#8217;t want to be linking to bad neighbourhoods) has been hacked (another WP exploit example) and currently has a &#8216;buy viagra&#8217; link hidden in a noscript tag.
Actually what I found interesting is that it took this long [...]]]></description>
		<wfw:commentRss>http://www.ppcblog.co.uk/yahoo/yahoo-promoting-viagra/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Understanding When To Bid On Your Own Brand</title>
		<link>http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/</link>
		<comments>http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 19:01:05 +0000</pubDate>
		<dc:creator>PPCblogger</dc:creator>
		
		<category><![CDATA[Pay Per Click (PPC)]]></category>

		<guid isPermaLink="false">http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/</guid>
		<description><![CDATA[Interesting  article over at Conversation Marketing about bidding on your own brand  name. The post throws up some good arguments, but like all things in life one  rule simple does not fit all. Aswell as reasons to bid on your own brand there are equally very good arguments against bidding on brand [...]]]></description>
		<wfw:commentRss>http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google Site Links Update</title>
		<link>http://www.ppcblog.co.uk/google/google-site-links-update/</link>
		<comments>http://www.ppcblog.co.uk/google/google-site-links-update/#comments</comments>
		<pubDate>Sat, 08 Mar 2008 17:20:20 +0000</pubDate>
		<dc:creator>PPCblogger</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.ppcblog.co.uk/google/google-site-links-update/</guid>
		<description><![CDATA[Looks like there has been a site links update, thanks big G.  

Interesting to see which pages Google chose. The Amy Alexandra post was just a little testing I did for fun and was certainly not one of my most linked to pages, but traffic wise its been pretty big&#8230;
]]></description>
		<wfw:commentRss>http://www.ppcblog.co.uk/google/google-site-links-update/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Page Load Time? What&#8217;s The Point?</title>
		<link>http://www.ppcblog.co.uk/ppc/page-load-time-whats-the-point/</link>
		<comments>http://www.ppcblog.co.uk/ppc/page-load-time-whats-the-point/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 23:48:41 +0000</pubDate>
		<dc:creator>PPCblogger</dc:creator>
		
		<category><![CDATA[Pay Per Click (PPC)]]></category>

		<guid isPermaLink="false">http://www.ppcblog.co.uk/ppc/page-load-time-whats-the-point/</guid>
		<description><![CDATA[Am I being to cynical but page load time as another factor in quality score?. Why?
According to Google it&#8217;s all in the name of &#8216;user experience&#8217; and hence it&#8217;s going to be added into the quality score algo in Adwords sometime soon.
I don&#8217;t get it. Why bother?
Surely if site load time is long and delayed [...]]]></description>
		<wfw:commentRss>http://www.ppcblog.co.uk/ppc/page-load-time-whats-the-point/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Removing Sitewide Blogroll / Links In Wordpress</title>
		<link>http://www.ppcblog.co.uk/seo/removing-sitewide-blogroll-links-in-wordpess/</link>
		<comments>http://www.ppcblog.co.uk/seo/removing-sitewide-blogroll-links-in-wordpess/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 21:56:12 +0000</pubDate>
		<dc:creator>PPCblogger</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.ppcblog.co.uk/seo/removing-sitewide-blogroll-links-in-wordpess/</guid>
		<description><![CDATA[I have finally found some time to make some changes to the blog. So lets get rid of those sitewide blogroll / links that seem to come with a lot of the &#8216;out of the box&#8217; WP themes available.
Before -
&#60;h3>Links&#60;/h3>
&#60;ul class=&#8221;list&#8221;>
&#60;?php get_links(-1, &#8216;&#60;li>&#8217;, &#8216;&#60;/li>&#8217;, &#8216; - &#8216;); ?>
&#60;/ul>
After -
&#60; ?php
if ( is_home() )
{
?>
&#60;h3>Links&#60;/h3>
&#60;ul class=&#8221;list&#8221;>
&#60;?php
get_links(-1,&#8217;&#60;li>&#8217;, &#8216;&#60;/li>&#8217;, [...]]]></description>
		<wfw:commentRss>http://www.ppcblog.co.uk/seo/removing-sitewide-blogroll-links-in-wordpess/feed/</wfw:commentRss>
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