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	<title>Comments on: 2 Days Later</title>
	<atom:link href="http://www.ppcblog.co.uk/google-adwords/2-days-later/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ppcblog.co.uk/google-adwords/2-days-later/</link>
	<description>A cynical look at Pay Per Click (PPC).</description>
	<pubDate>Fri, 04 Jul 2008 20:06:14 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5.1</generator>
		<item>
		<title>By: Pay Per Click Journal</title>
		<link>http://www.ppcblog.co.uk/google-adwords/2-days-later/#comment-58604</link>
		<dc:creator>Pay Per Click Journal</dc:creator>
		<pubDate>Thu, 29 May 2008 16:50:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppcblog.co.uk/?p=215#comment-58604</guid>
		<description>Good article - love to see the updates on this big change and love the 2 days later theme even more!</description>
		<content:encoded><![CDATA[<p>Good article - love to see the updates on this big change and love the 2 days later theme even more!</p>
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		<title>By: PPCblogger</title>
		<link>http://www.ppcblog.co.uk/google-adwords/2-days-later/#comment-57228</link>
		<dc:creator>PPCblogger</dc:creator>
		<pubDate>Fri, 09 May 2008 17:19:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppcblog.co.uk/?p=215#comment-57228</guid>
		<description>Hi Tom,

Maintaining a high enough CTR against 'bbc' would indeed be tough.

You would have to pay through the nose for it.</description>
		<content:encoded><![CDATA[<p>Hi Tom,</p>
<p>Maintaining a high enough CTR against &#8216;bbc&#8217; would indeed be tough.</p>
<p>You would have to pay through the nose for it.</p>
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	<item>
		<title>By: Tom</title>
		<link>http://www.ppcblog.co.uk/google-adwords/2-days-later/#comment-57226</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Fri, 09 May 2008 17:16:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppcblog.co.uk/?p=215#comment-57226</guid>
		<description>Great article.

I think the trademarking issue got lost a lot of people. It does not mean you can now bid against anything you want, in the article on Blogstorm he mentions advertising against 'BBC'.</description>
		<content:encoded><![CDATA[<p>Great article.</p>
<p>I think the trademarking issue got lost a lot of people. It does not mean you can now bid against anything you want, in the article on Blogstorm he mentions advertising against &#8216;BBC&#8217;.</p>
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