Selected advertisers in the UK are now able to trial a new tool released from Google that aims to help provide advert ideas for those who have lost inspiration.

adtext ideas beta

The 3 step process requires advertisers to input information about their business before the tool provides 4 suggested adverts.

adtext ideas

From the tests I ran, the suggested adverts seem to be way off in terms of quality, so don’t expect this tool to do all the hard work for you. In fact the disclaimer at the end sums it up nicely –

We cannot guarantee that template ads will improve your campaign performance. We also reserve the right to disapprove any ad you submit. You alone are responsible for the ads you run and for making sure that your use of an ad does not violate any applicable laws, including trademark laws.

Screenshots of the full process can be seen here, here, here & here.

Oh and here.

Update – This has been in a beta in the US for quite a while according to the Seroundtable.