Google want you to spend more. Oh yes. So if any of your campaigns are hitting there budgets, expect to be confronted by a big scary ‘campaign budget alert’ when you enter your Adwords account. The warning message helpfully explains the percentage of impressions you are missing out on. This is then backed up by a new ‘Show me my recommended budget’ link within the campaign summary tab as below.

If you click through on the link, it takes you through to a familar page with recommended budgets so get maximum exposure.

Google does not mention that instead of just increasing your campaign budget to receive maximum impressions, you could equally reduce your average CPC and get more clicks for your money at the same time…