Comments on: Googles Trademark Policy Change – A Lesson In Profiting Through Fear

By: Adwords In Google Search Suggest - Scary » PPC Blog

Adwords In Google Search Suggest - Scary » PPC Blog — Sun, 14 Dec 2008 22:04:37 +0000

[...] recently removed keyword trademarking in the UK and subsequently profit through increased brand bidding from advertisers in fear of losing brand traffic to competitors. In many cases advertisers do not [...]

By: Should You Allow Closed Group Affiliate Brand Bidding? » PPC Blog

Should You Allow Closed Group Affiliate Brand Bidding? » PPC Blog — Fri, 24 Oct 2008 08:45:16 +0000

[...] in Google, this might in some cases make more sense in terms of supporting brand protection, especially in higher CPC markets with more competition. But separate from this issue, I find the affiliate brand bidding argument extremely weak on the [...]

By: 4 months on What is the effect of Google’s Trademark Policy? | Tug Search Engine Marketing Blog

Tue, 21 Oct 2008 14:33:44 +0000

[...] Lots of our clients were nervous about Google allowing competitors to bid on Brand terms. 4 months on and we are protecting our clients with brand ads against competitors, and in some case bidding on competitor brand terms. In general, though, we haven’t seen a huge increase in competitive brand advertising, and that’s because Google’s algorithm works. Due to Google’s ‘Quality Score’ – a competitor’s bid needs to be fairly high if the click through rate on their ad is low – which is inevitable if a prospect is looking for a different brand… So ultimately it becomes usually unprofitable to bid on your competiotor’s brand terms over the long term. This article agrees with us: http://www.ppcblog.co.uk/google-adwords/another-look-at-googles-trademark-policy-change/ [...]

By: Graeme Davidson

Graeme Davidson — Thu, 09 Oct 2008 10:01:56 +0000

It would seem that although changes are afoot with PPC, no real adversity has as yet happened. It will be interesting to see how it pans out over the coming months and years, although no doubt Goolge will again change their minds!
I have had a great guest post on my blog about the ins and outs of PPC – check it out:
http://equatorlive.com/blogs/mmmbop/equator-ppc-management-the-cream-of-the-crop/

By: micol

micol — Fri, 26 Sep 2008 09:49:47 +0000

Hello:

I would appreciate if you could direct me to the person I can ask about advertising on your blog.

Many thanks,

By: Pay Per Click Journal

Pay Per Click Journal — Sat, 13 Sep 2008 00:27:08 +0000

Interesting. It’s always cool to see what’s going on in a foreign PPC market.

By: Online Marketing Blog » Blog Archive » Top 10 Resources to Pass the Google AdWords Exam in a Week

Tue, 09 Sep 2008 14:26:41 +0000

[...] I’ve got to mention ppcblog.co.uk, mainly because straight after my test I visited their trademark policy change post. I think the exam was slightly out of date in that it did not group the UK and Ireland in with [...]

By: Top 10 Resources to Pass the Google AdWords Exam in a Week | SEOptimise

Top 10 Resources to Pass the Google AdWords Exam in a Week | SEOptimise — Mon, 08 Sep 2008 16:13:40 +0000

By: PPCblogger

PPCblogger — Sun, 07 Sep 2008 21:59:02 +0000

It’s not just car insurance companies, but all higher CPC verticals will have more competitor bidding.

They pay higher prices for keywords anyway, so being slapped with a £10 minimum bid due to low CTR is not such a big deal.

Not only is Google profiting from the higher CPC markets from these high keyword costs, but they are also profiting from lower CPC markets through fear of protecting their brand.

Even when in many instances, there might not be a need to run an advert IMO.

By: James Croft

James Croft — Sun, 07 Sep 2008 21:53:23 +0000

Interesting. I have noticed less PPC adverts too.

Why are there more adverts appearing next to car insurance companies do you think?.