Comments on: Google Keyword Trademark Policy Change – Are You Prepared?

By: PPC Blog » 2 Days Later

PPC Blog » 2 Days Later — Wed, 07 May 2008 21:27:52 +0000

[...] I mentioned previously in my post regarding preparation of the Google trademark change, quite simply, it will be extremely hard to be able to display against many core branded terms due [...]

By: Tom

Tom — Wed, 07 May 2008 19:14:53 +0000

Looks like what you said is pretty much true.

Nobody advertising against big brand generic names on the whole, like Amazon –

http://www.google.co.uk/search?hl=en&q=amazon&btnG=Search&meta=

Tesco –

http://www.google.co.uk/search?hl=en&q=tesco&btnG=Search&meta=

By: JimB

JimB — Fri, 02 May 2008 20:01:10 +0000

I have told my clients to hang on and wait and see.

I have a feeling some of their competitors will be aggressive next week, however I have set up a brand campaign ad scheduled to come online on the 5th.