Over the past couple of weeks Google have been testing new background colours for their Adwords ads again. Google changed from their usual blue background to a yellow back in 2007 which is what we see predominantly today in the SERPs.
Now it looks like testing time again, I am connecting to a DC with a pink/purple shade background -
And also a much much brighter quite striking shade of blue -
Are you seeing any other colours?



I prefer the new darker shades as they allow for easier distinction of organic and paid search results.
June 20th, 2010