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	<title>Comments on: Google Testing New Ad Format For Comparison Ads</title>
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	<link>http://www.ppcblog.co.uk/google-adwords/google-testing-new-ad-format-for-comparison-ads/</link>
	<description>A cynical look at Pay Per Click (PPC)</description>
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		<title>By: Sean Brady</title>
		<link>http://www.ppcblog.co.uk/google-adwords/google-testing-new-ad-format-for-comparison-ads/comment-page-1/#comment-204714</link>
		<dc:creator>Sean Brady</dc:creator>
		<pubDate>Sat, 27 Nov 2010 20:07:26 +0000</pubDate>
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		<description><![CDATA[Why in the heck are they doing this, anyways?]]></description>
		<content:encoded><![CDATA[<p>Why in the heck are they doing this, anyways?</p>
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		<title>By: DragonSearch</title>
		<link>http://www.ppcblog.co.uk/google-adwords/google-testing-new-ad-format-for-comparison-ads/comment-page-1/#comment-199011</link>
		<dc:creator>DragonSearch</dc:creator>
		<pubDate>Wed, 29 Sep 2010 14:43:24 +0000</pubDate>
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		<description><![CDATA[Going from yellow to pink seems to be against all opinions, but it was easy to get used to...]]></description>
		<content:encoded><![CDATA[<p>Going from yellow to pink seems to be against all opinions, but it was easy to get used to&#8230;</p>
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