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	<title>Comments on: How To Use Match Types For Maximum Return</title>
	<atom:link href="http://www.ppcblog.co.uk/google-adwords/how-to-use-match-types-for-maximum-return/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ppcblog.co.uk/google-adwords/how-to-use-match-types-for-maximum-return/</link>
	<description>A cynical look at Pay Per Click (PPC)</description>
	<lastBuildDate>Mon, 09 Jan 2012 15:10:22 +0000</lastBuildDate>
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		<title>By: Rohit</title>
		<link>http://www.ppcblog.co.uk/google-adwords/how-to-use-match-types-for-maximum-return/comment-page-1/#comment-115865</link>
		<dc:creator>Rohit</dc:creator>
		<pubDate>Fri, 15 May 2009 13:08:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppcblog.co.uk/?p=419#comment-115865</guid>
		<description>Nice Article - The choice of your keyword match type can have a huge impact on the performance of your campaigns.We have post &lt;a href=&quot;http://www.pitstopmedia.com/sem/ppc-keyword-match-types&quot; rel=&quot;nofollow&quot;&gt;PPC Keyword Match Types&lt;/a&gt; on our blog.Have a look and leave a comment</description>
		<content:encoded><![CDATA[<p>Nice Article &#8211; The choice of your keyword match type can have a huge impact on the performance of your campaigns.We have post <a href="http://www.pitstopmedia.com/sem/ppc-keyword-match-types" rel="nofollow">PPC Keyword Match Types</a> on our blog.Have a look and leave a comment</p>
]]></content:encoded>
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	<item>
		<title>By: Angie</title>
		<link>http://www.ppcblog.co.uk/google-adwords/how-to-use-match-types-for-maximum-return/comment-page-1/#comment-104049</link>
		<dc:creator>Angie</dc:creator>
		<pubDate>Mon, 23 Mar 2009 07:11:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppcblog.co.uk/?p=419#comment-104049</guid>
		<description>Hi

I am fairly new to PPC!
This helps me a bit. Thank you!</description>
		<content:encoded><![CDATA[<p>Hi</p>
<p>I am fairly new to PPC!<br />
This helps me a bit. Thank you!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ciarán O'Domhnalláin</title>
		<link>http://www.ppcblog.co.uk/google-adwords/how-to-use-match-types-for-maximum-return/comment-page-1/#comment-101470</link>
		<dc:creator>Ciarán O'Domhnalláin</dc:creator>
		<pubDate>Fri, 06 Mar 2009 14:51:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppcblog.co.uk/?p=419#comment-101470</guid>
		<description>Logical &amp; informative.</description>
		<content:encoded><![CDATA[<p>Logical &amp; informative.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: PPCblogger</title>
		<link>http://www.ppcblog.co.uk/google-adwords/how-to-use-match-types-for-maximum-return/comment-page-1/#comment-96502</link>
		<dc:creator>PPCblogger</dc:creator>
		<pubDate>Tue, 20 Jan 2009 10:32:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppcblog.co.uk/?p=419#comment-96502</guid>
		<description>Paul - It was :)

Happy belated NY all.</description>
		<content:encoded><![CDATA[<p>Paul &#8211; It was :)</p>
<p>Happy belated NY all.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Paul</title>
		<link>http://www.ppcblog.co.uk/google-adwords/how-to-use-match-types-for-maximum-return/comment-page-1/#comment-96501</link>
		<dc:creator>Paul</dc:creator>
		<pubDate>Tue, 20 Jan 2009 10:32:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppcblog.co.uk/?p=419#comment-96501</guid>
		<description>Nice to see you blogging again!

Must of been a good New Year! ;)</description>
		<content:encoded><![CDATA[<p>Nice to see you blogging again!</p>
<p>Must of been a good New Year! ;)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Adrian</title>
		<link>http://www.ppcblog.co.uk/google-adwords/how-to-use-match-types-for-maximum-return/comment-page-1/#comment-96500</link>
		<dc:creator>Adrian</dc:creator>
		<pubDate>Tue, 20 Jan 2009 10:30:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppcblog.co.uk/?p=419#comment-96500</guid>
		<description>Nice post.

I totally agree you should use all match types.

I used broad match to start with and changed to phrase / exact combinations which produced much better results.

Wish I started the other way around.</description>
		<content:encoded><![CDATA[<p>Nice post.</p>
<p>I totally agree you should use all match types.</p>
<p>I used broad match to start with and changed to phrase / exact combinations which produced much better results.</p>
<p>Wish I started the other way around.</p>
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