So, we have had the chance to play around with the new Adecenter for a few days in the UK. I haven’t really had to set up any accounts from scratch as they have all been uploaded nicely by MSN Account managers.

BUT… I have had a play with the control panel and some of the new features & already there are some immediately quite frustratingly ’simple’ issues…

The Top 10 list -

  1. Only 5 keywords as the standard display in the keyword generation tool..!! What? Why? Who actually came up with that idea!? How did it stay as 5?! ARGH.
  2. You have to log into each individual campaign to adjust its budget, which can take forever for a big account.
  3. You can only edit demographic settings within individual orders, which can also take forever with lots of order groups.
  4. 4/6 hour account pauses & changes.
  5. The default setting for budgets is ’spend until run out’ rather than ‘distribute equally’, which will surely be the setting most desired by advertisers. You have to again edit inidividually within each campaign.
  6. There are no totals on the campaign summary screen…why?!
  7. There are no percentage spend or warning amounts either.
  8. Compatibility issues with Firefox. On some Firefox versions the back button from the campaign summary screen will not allow you to toggle back through to visited client accounts or completely log you out altogether. Well, at least it works with Firefox now. Kind of.

    9. OK, I didn’t get to 10. But I haven’t really tested it for any length of time.. Here’s two plus points as the final parts of the top 10.

  9. There are virtually no advertisers!
  10. You therefore pay very little for top rankings!

What else have I missed?! Let me know how you are finding it.