Comments on: Are Your PPC Campaigns Hitting Their Budget Caps?

By: Web design company

Web design company — Thu, 05 Jun 2008 19:04:45 +0000

In my experience I have pay per click in general to be quite expensive. For a large established business budget may not be that much of an issue as long as the benefits are justified. However for small businesses with limited advertising or marketing budget pay per click advertising can prove to be quite expensive. Although I agree with what you are saying, unfortunately budget cap is a big issue for smaller businesses. It is next to impossible to imagine running a pay per click or even organic search engine optimisation campaign without a budget cap.

By: (EMP) E-Marketing Performance » : » Team Reading List 2.12.08

(EMP) E-Marketing Performance » : » Team Reading List 2.12.08 — Tue, 12 Feb 2008 15:11:00 +0000

[...] Are Your PPC Campaigns Hitting There Budget Caps? [...]

By: Weekend + Monday Roundup from 2/9/08 - 2/11/08 | semvironment

Weekend + Monday Roundup from 2/9/08 - 2/11/08 | semvironment — Tue, 12 Feb 2008 04:05:17 +0000

[...] Are Your PPC Campaigns Hitting Their Budget Caps? - Good point. If a campaign is hitting it’s cap, and ROI is within the relevant range, then you are probably missing out on growth opportunities. [...]

By: Andreas

Andreas — Mon, 11 Feb 2008 21:50:22 +0000

Jep, you are so right! Budgets are an antiquated controlling measure originating from “traditional” marketing without accountability and direct return.
Why should a retailer need a PPC budget? The sales generated by the campaign deliver the cash to refinance the campaign. Low budget caps can drastically limit the profit. Too high budgets pushed by agencies working on “% of advertising spending” are even worse.
Budgets should be a variable part of a PPC campaign that has to be adjusted in order to maximize profits (Profit NOT ROI).

By: praveenkumar

praveenkumar — Mon, 11 Feb 2008 11:54:01 +0000

A lot of campaigns take up budgets because of content bids not been in place

By: » Lower Your Bid For More Ad Exposure Pay Per Click Journal

» Lower Your Bid For More Ad Exposure Pay Per Click Journal — Sun, 10 Feb 2008 22:58:13 +0000

[...] I like this quote from the PPC Blog: Budget caps are there to prevent you from overspending as a safety precaution and are not a primary method that should be used to control spend. [...]