The Inside Adwords blog has announced new help pages which aim to provide more details regarding ad quality and performance for advertisers. From the Adwords blog;

  • The Quality and Performance Overview section includes 11 topics meant to define quality and performance, and to help understand AdWords system behaviors.
  • Within the Quality and Performance Factors section, you’ll find links to more than 25 topics on Quality Score, quality-based minimum bids, landing page quality, ad postion, and clickthrough rate (CTR).
  • The Troubleshooting section offers more than 15 helpful links that can assist you in troubleshooting your keywords, ads, landing pages and minimum bids.
  • Lastly, the Improving Ad Performance section offers 20 or so topics on choosing successful keywords, creating targeted ads, and optimizing your account.

So overall thats 71 helpful links for advertisers.

I’m glad Google made the whole quality thing so simple.