Seroundtable has picked up on a thread over at the DigitalPoint forums where a member has shared an early screenshot of the quality score metric tests. The visible quality score is shown at adgroup detail level and shows ‘Great, OK, or Poor’.

google quality score

The question mark takes you through to the Adwords help center where it explains-

Quality Score Column The Quality Score column displays your keyword’s Quality Score to help you monitor your keyword relevance. This is a customizable column that is disabled by default for new accounts. It can be enabled at any time. Each keyword will be labelled with one of three possible Quality Score states: Great, OK, or Poor. Your ads may be performing effectively and with lower costs if your keywords have Great or OK Quality Scores. However, keywords with a Poor Quality Score may need to be replaced with more specific keyword choices. If you don’t want to replace poor quality keywords, you can try optimizing their associated ad text and landing pages. To learn more about optimizing your ads, keywords, and landing pages, visit our Tips for Success page.

Why are Google only going to show such limited detail on quality score with only ‘Great, OK, or Poor’ as a guide? Well, they must be pretty nervous about some advertisers having to much information. Here are some comments from Nick Fox in a interview over at Traffick

Google is currently exploring ways of providing more of this type of information to advertisers. The problem is, if we give too much information about the process to the bad guys, they’ll turn around and use that to circumvent the process….Potentially it helps the bad guys optimize, so we have to be careful how we implement this.