Comments on: Landing Page Quality Update For Adsense (Content) Sites Too http://www.ppcblog.co.uk/ppc/landing-page-quality-update-for-adsense-content-sites-too/ A cynical look at Pay Per Click (PPC) Thu, 28 Aug 2008 09:20:18 +0000 http://wordpress.org/?v=2.6.1 By: PPC Blog » The Google Quality Score Paradox http://www.ppcblog.co.uk/ppc/landing-page-quality-update-for-adsense-content-sites-too/#comment-1581 PPC Blog » The Google Quality Score Paradox Wed, 17 Jan 2007 19:40:41 +0000 http://www.ppcblog.co.uk/ppc/landing-page-quality-update-for-adsense-content-sites-too/#comment-1581 [...] The importance of Googles quality score has become the single most important factor in maximising performance and profitability of ppc campaigns. The pay per click landscape has become more competitive than ever before and with Yahoos new Panama ad platform moving towards embracing a ‘quality’ based algo, understanding the quality score will become more essential than ever for search marketeers and businesses alike. The difficulty in really understanding the Google quality score algo, is the lack of transparency shown by Google, especially with introductions such as the new landing page quality update. So what do we actually know about Quality Score? How can adwords quality score be maximised to increase profitability? Lets look at this from the begining. [...] [...] The importance of Googles quality score has become the single most important factor in maximising performance and profitability of ppc campaigns. The pay per click landscape has become more competitive than ever before and with Yahoos new Panama ad platform moving towards embracing a ‘quality’ based algo, understanding the quality score will become more essential than ever for search marketeers and businesses alike. The difficulty in really understanding the Google quality score algo, is the lack of transparency shown by Google, especially with introductions such as the new landing page quality update. So what do we actually know about Quality Score? How can adwords quality score be maximised to increase profitability? Lets look at this from the begining. [...]

]]> By: PPC Blog » Blog Archive » An Interview With Michael Gray Aka Graywolf http://www.ppcblog.co.uk/ppc/landing-page-quality-update-for-adsense-content-sites-too/#comment-599 PPC Blog » Blog Archive » An Interview With Michael Gray Aka Graywolf Mon, 27 Nov 2006 20:41:54 +0000 http://www.ppcblog.co.uk/ppc/landing-page-quality-update-for-adsense-content-sites-too/#comment-599 [...] I was pretty stoked about getting the chance to interview Graywolf about the Google landing page quality update. There has been a lot said about the latest update and I wanted to hear the thoughts of someone who has really been impacted by the change. Graywolf has been one of the biggest critics of the landing page quality score and he’s also been the most open about sharing his own data in the public domain. [...] [...] I was pretty stoked about getting the chance to interview Graywolf about the Google landing page quality update. There has been a lot said about the latest update and I wanted to hear the thoughts of someone who has really been impacted by the change. Graywolf has been one of the biggest critics of the landing page quality score and he’s also been the most open about sharing his own data in the public domain. [...]

]]> By: Brian Turner http://www.ppcblog.co.uk/ppc/landing-page-quality-update-for-adsense-content-sites-too/#comment-234 Brian Turner Thu, 09 Nov 2006 21:59:45 +0000 http://www.ppcblog.co.uk/ppc/landing-page-quality-update-for-adsense-content-sites-too/#comment-234 If they really wanted quality control, they'd act on quality control complaints. For example, not long ago I found a complete clone of Platinax, where the existing Adsense had been ripped out and a third-party Adsense ID was displaying ads. Google's human response - that's fine. Forums also notoriously have high pageview volume to clicks. Does this mean AdSense on forums will become even more worthless? 2c. If they really wanted quality control, they’d act on quality control complaints.

For example, not long ago I found a complete clone of Platinax, where the existing Adsense had been ripped out and a third-party Adsense ID was displaying ads.

Google’s human response - that’s fine.

Forums also notoriously have high pageview volume to clicks. Does this mean AdSense on forums will become even more worthless?

2c.

]]> By: PPC Blog » Blog Archive » A Serious Lack Of Transparency In Googles Landing Page Quality Update http://www.ppcblog.co.uk/ppc/landing-page-quality-update-for-adsense-content-sites-too/#comment-230 PPC Blog » Blog Archive » A Serious Lack Of Transparency In Googles Landing Page Quality Update Thu, 09 Nov 2006 19:15:11 +0000 http://www.ppcblog.co.uk/ppc/landing-page-quality-update-for-adsense-content-sites-too/#comment-230 [...] I reported a couple of days ago about Googles new landing page quality update and criticised the lack of transparency in Googles methods for these. [...] [...] I reported a couple of days ago about Googles new landing page quality update and criticised the lack of transparency in Googles methods for these. [...]

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