SearchEngineWatch report on a interesting press release from One Stat, a provider of real time web analytics. The report highlighted the decrease in use of single word phrases in search engines. Two word search phrases (28.91%) are the most widely used, closely followed by three word search terms (27.85%) and then four word search phrases (17.11%).

The report also breaks down search phrases by country, which shows that three word search terms are the most widley used in the UK.

Search Queries in the UK

1. 3 word phrases 29.38%
2. 2 word phrase 24.89%
3. 4 word phrases 18.36%
4. 5 word phrases 10.82%
5. 1 word phrases 8.91%
6. 6 word phrases 4.08%
7. 7 word phrases 1.91%

OneStat’s report research is “based on a sample of 2 million visitors divided into 20,000 visitors of 100 countries each day“. The findings prove to be an interesting insight into how searches are becoming more targetted and specific as search itself and searchers grow and move forward. The report can help provide a better understanding to search marketeers in ppc keyword development and SEO.