http://www.ppcblog.co.uk/ppc/rising-adwords-cpcs-forcing-advertisers-away/ A cynical look at Pay Per Click (PPC) Sat, 22 Nov 2008 09:31:54 +0000 http://wordpress.org/?v=2.6.3 http://www.ppcblog.co.uk/ppc/rising-adwords-cpcs-forcing-advertisers-away/#comment-1577 PPC Blog » The Google Quality Score Paradox Wed, 17 Jan 2007 19:27:39 +0000 http://www.ppcblog.co.uk/google-adwords/rising-adwords-cpcs-forcing-advertisers-away/#comment-1577 [...] The importance of Googles quality score has become the single most important factor in maximising performance and profitability of ppc campaigns. The pay per click landscape has become more competitive than ever before and with Yahoos new Panama ad platform moving towards embracing a ‘quality’ based algo, understanding the quality score will become more essential than ever for search marketeers and businesses alike. The difficulty in really understanding the Google quality score algo, is the lack of transparency shown by Google, especially with introductions such as the new landing page quality update. So what do we actually know about Quality Score? How can adwords quality score be maximised to increase profitability? Lets look at this from the begining. [...] [...] The importance of Googles quality score has become the single most important factor in maximising performance and profitability of ppc campaigns. The pay per click landscape has become more competitive than ever before and with Yahoos new Panama ad platform moving towards embracing a ‘quality’ based algo, understanding the quality score will become more essential than ever for search marketeers and businesses alike. The difficulty in really understanding the Google quality score algo, is the lack of transparency shown by Google, especially with introductions such as the new landing page quality update. So what do we actually know about Quality Score? How can adwords quality score be maximised to increase profitability? Lets look at this from the begining. [...]

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