Comments on: Understanding When To Bid On Your Own Brand http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/ A cynical look at Pay Per Click (PPC) Thu, 11 Mar 2010 10:37:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mackerel Media http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/comment-page-1/#comment-146699 Mackerel Media Mon, 30 Nov 2009 18:27:01 +0000 http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/#comment-146699 We track conversion rate & sales income from a number of client brand names and guess what? Brand searches drive the highest volume of sales and convert at the highest rate regardless of their coming from paid or organic search. Sounds like a compelling argument to me! We track conversion rate & sales income from a number of client brand names and guess what? Brand searches drive the highest volume of sales and convert at the highest rate regardless of their coming from paid or organic search. Sounds like a compelling argument to me!

]]> By: Squbu http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/comment-page-1/#comment-137898 Squbu Fri, 25 Sep 2009 08:42:02 +0000 http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/#comment-137898 Great post.We should think TM keywords more Great post.We should think TM keywords more

]]> By: morefree http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/comment-page-1/#comment-137423 morefree Mon, 21 Sep 2009 09:12:04 +0000 http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/#comment-137423 Thanks for good article. That's why SEO and PPC needed. Some SEM company only cover with PPC but it is wasteful. if they do a little, most of brand term can be covered by SEO. Please think about it, if you're money, you wouldn't spent in vain. Thanks for good article.
That’s why SEO and PPC needed.
Some SEM company only cover with PPC but it is wasteful. if they do a little, most of brand term can be covered by SEO. Please think about it, if you’re money, you wouldn’t spent in vain.

]]> By: JoomlaAds http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/comment-page-1/#comment-99437 JoomlaAds Tue, 17 Feb 2009 00:40:47 +0000 http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/#comment-99437 Nice article, thanks for the info! Nice article, thanks for the info!

]]> By: The Big List of PPC Resources & Articles « Link Bait Guy http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/comment-page-1/#comment-95747 The Big List of PPC Resources & Articles « Link Bait Guy Mon, 05 Jan 2009 11:43:14 +0000 http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/#comment-95747 [...] PPCblog write on understanding when to bid on your own brand [...] [...] PPCblog write on understanding when to bid on your own brand [...]

]]> By: SEOTipsOnline.com » The Big List of PPC Resources & Articles http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/comment-page-1/#comment-95731 SEOTipsOnline.com » The Big List of PPC Resources & Articles Mon, 05 Jan 2009 05:44:59 +0000 http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/#comment-95731 [...] PPCblog write on understanding when to bid on your own brand [...] [...] PPCblog write on understanding when to bid on your own brand [...]

]]> By: The Big List of PPC Resources & Articles | The Marketr http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/comment-page-1/#comment-94600 The Big List of PPC Resources & Articles | The Marketr Sun, 21 Dec 2008 13:21:09 +0000 http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/#comment-94600 [...] PPCblog write on understanding when to bid on your own brand [...] [...] PPCblog write on understanding when to bid on your own brand [...]

]]> By: Ogilvy Feeds » Blog Archive » The Big List of PPC Resources & Articles http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/comment-page-1/#comment-94181 Ogilvy Feeds » Blog Archive » The Big List of PPC Resources & Articles Fri, 19 Dec 2008 20:23:42 +0000 http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/#comment-94181 [...] PPCblog write on understanding when to bid on your own brand [...] [...] PPCblog write on understanding when to bid on your own brand [...]

]]> By: Adwords In Google Search Suggest - Scary » PPC Blog http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/comment-page-1/#comment-93257 Adwords In Google Search Suggest - Scary » PPC Blog Sun, 14 Dec 2008 22:16:41 +0000 http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/#comment-93257 [...] from advertisers in fear of losing brand traffic to competitors.  In many cases advertisers do not need to bid against their brand or the money would be better spent elsewhere, so will these adverts fuel even more fear? Johanna [...] [...] from advertisers in fear of losing brand traffic to competitors.  In many cases advertisers do not need to bid against their brand or the money would be better spent elsewhere, so will these adverts fuel even more fear? Johanna [...]

]]> By: philip http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/comment-page-1/#comment-65362 philip Wed, 30 Jul 2008 11:44:19 +0000 http://www.ppcblog.co.uk/ppc/understanding-when-to-bid-on-your-own-brand/#comment-65362 i reccomend brand bidding to all of my clients regardless of natural positions or anything else. In a lot of instances people searching for a specific product on google will not buy straight away. they go away from your site shop about and then return to your site quite often buy searching for your company name, if adwords or ppc is your only method of exposure you are pretty much certain that the search is down to an add. Therefore the data from your brand terms should be built into the performance of your campaign. If affiliates are unlawfully brand bidding and using your url contact your adwords team in ireland who assist you straight away. i reccomend brand bidding to all of my clients regardless of natural positions or anything else.

In a lot of instances people searching for a specific product on google will not buy straight away.

they go away from your site shop about and then return to your site quite often buy searching for your company name, if adwords or ppc is your only method of exposure you are pretty much certain that the search is down to an add.

Therefore the data from your brand terms should be built into the performance of your campaign.

If affiliates are unlawfully brand bidding and using your url contact your adwords team in ireland who assist you straight away.

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