Comments on: Why A Grounding In PPC Can Help Your SEO

By: 3eer

3eer — Thu, 12 Aug 2010 02:06:55 +0000

However to start off with you will need to build some conversion history first.

By: Dallas SEO

Dallas SEO — Mon, 09 Aug 2010 15:28:25 +0000

I fully agree with your assessment. If you have good keyword research skills you are naturally going to be able to target certain phrases with organic search.

By: DragonSearch

DragonSearch — Fri, 18 Jun 2010 16:34:16 +0000

I took the opposite route. I started in SEO and ended up in PPC. I would say that my PPC clients have benefitted from my starting in SEO. SEO Made me aware of all the little details and technicalities that PPC thrives on.

By: Tahire Khan

Tahire Khan — Sat, 01 May 2010 12:01:49 +0000

Hi Andrew,

I would echo PPBloggers comments and also add that you should also enable conversion optimizer in your adwords account. However to start off with you will need to build some conversion history first.

Tahire Khan

By: Malik

Malik — Fri, 30 Apr 2010 05:53:14 +0000

Well! it is all about collective work in SEO; yes ground in PPC can really help in bringing better results in SEO

By: PPCblogger

PPCblogger — Fri, 09 Apr 2010 12:14:41 +0000

Hi Andrew, a good return on spend depends completely on your business.

What you class as a good return should be entirely from a business perspective. So your return (revenue) should be more than the cost of your campaign taking into account your profit margins to be truely profitable.

So if you are spending £100 and get £400 back but your profit margins are 40% your real revenue would be £160. So £60 profit taking into account your spend. Number of clicks, time on website etc are all things that can help you guide and optimise the campaign further but the basics are the above.

If you don’t have products/services with specific numerical values, you should try and work out the true value to you of whatever conversion it is you want to achieve.

So you can track, measure and optimise the campaign accordingly.

By: Andrew

Andrew — Thu, 08 Apr 2010 23:53:38 +0000

Thanks for this article. I’m in the process of learning more about PPC. When starting out, how should I measure the “return” in PPC and what would a good “return” be? In terms of number of clicks, time on the website, accounts on website created, $ made.

Thanks!
Andrew