The SERountable reports about a mass mail Yahoo! sent out to advertisers over in the US about their new ad platform, Panama. A copy of the e-mail contents is shown below -

Current Account Structure vs. New Sponsored Search
When your account is upgraded (these transitions will begin in fourth quarter 2006), some of the account structure terminology that is currently in use will change, and we will add some new terminology. Here is a summary of those changes and additions to the way your ads are organized:

Current: Listings
“Listings” have been the combination of keyword, bid, title, description and URL.

New: Ads
The marketing messages that your potential customers see will be “uncoupled” from keywords, and be known as “ads,” but they are similarly comprised of a title, description and URL.

New: Ad Groups
“Ad Groups” are the combination of multiple ads (your creative) and keywords. You may set one bid for your entire ad group, or use individual keyword bids.

Current: Categories
Categories have served as the organizational structure you assigned to groups of keywords that are similar in a particular way, for purposes of bid management or reporting.

New: Campaigns
“Campaigns” replace categories, and will consist of a combination of one or more ad groups that share the same budget, schedule and geo-targeting criteria, usually created to achieve a particular marketing goal.

After your account is upgraded, you won’t need to manage your account at the listing level anymore. Instead, you can manage and optimize your account performance at the account, campaign ad group or keyword/ad level. We recommend starting out by managing at the ad group level, in which you can use multiple versions of your creative (titles and descriptions). The benefit of using ad groups is that you will be able to test different versions of your creative, and have more impressions shifted to those ads that provide you with the highest click-through rate.

It’s quite funny to see how they have changed their platform to be so unique in both design and terminology. Who else would of thought of having keywords in ad groups contained within seperate campaigns?!

It will never work I say.