Wow. Whether old or new in search everyone knows Danny Sullivan. The bombshell today is that he will be leaving SEW and SES after 10 years.

Reading his post on his personal website Daggle shines some light on the reasons behind his departure, most significantly his relationship with new owners Incisive Media.

Reading between the lines it seems Incisive have not done enough to keep what Greg Boser has called the Dali Lama of search.

Will Search Engine Watch be the same again? Have Incisive made a potentially huge cock up? Only time will tell.

What will Danny Sullivan do next? Rest assured it will be big.