in either way, i think they should find a way to remove the nofollow :)

Google should remove the list if they are afraid of being accused of bias.

I have a reading list which includes content I do not 100% trust or agree with its morality, so I would never include it on one of my sites.

If you want to remain neutral, don’t put the links there.

Google have editorial control - If they like the site enough to put it on their blog, why shouldn’t they get link value aswell?.

You might get SEO’s trying to get on the list, but you would have to have the great content to make the list so why does that matter? The Google analytics blog doesn’t have a problem -

http://analytics.blogspot.com/

The company whose mission is to serve relevant content and links, is merely protecting it’s own reputation. By having “What We’re Reading”, it is actually serving up relevant, useful content for it’s readers. The nofollow allows them to do this without being biased.

In my opinion, this is the best thing Google Blog could do to avoid being slammed by SEO’s, bloggers, and webmasters trying to find out how to get on the list.

It just avoids a pathetic, jealous, surge of link obsessors trying to get on the blog.

Don’t link out to a site, then say ‘oh but I don’t vouch for the content’ so I will nofollow.

It’s a contradiction in itself.

The average web user who has never heard of ‘nofollow’ in their life will see those links and presume its content Google likes or trusts in someway. The reading list will still direct these visitors to any of those sites.

If you don’t like some of the content on the site then don’t send people there either. Keep the fucking list to yourself.

Its so fucking hypocritical, Google are a law to themselves.

Whats this test links I keep seeing at the top by the way?.